body #mn-content #mn-news-category h1 {display:block} Skip to content

Find Your Next Employee On TikTok?

Events Upcoming

New Members

Find Your Next Employee On TikTok?

It's always interesting to scan the headlines for workforce and hiring trends. Hiring is such a hot topic across the country that you can always find fascinating stories about what program is working in different communities or what unique venture a particular business is finding success with.

Last week, it was very interesting to read this Vice article: Gen Z Started Using TikTok to Find Jobs Out of Desperation, and It’s Actually Working

Now, the article itself is a little misleading. The data was collected by surveying 900 employees meaning only 414 actually found a job this way. Sure more of them used Instagram for career content then LinkedIn but Gen Z is currently 14-29 years old and if you look at the average age across LinkedIn, it trends younger but I would argue it's Millennials and older who are actually actively using the platform.

I do think it's interesting to see the ways people are shifting to find work or employees in competitive landscapes. Locally, I haven't heard of companies experiencing the average "242 applications for corporate job posting" in fact usually it's the opposite. This is a good reminder that you should be meeting people where they are. If you're looking for an entry-level, young professional are you targeting them on the platforms and places they frequent? If not, that could be why you aren't finding success.

I am curious to know with markets being tight, how are you finding new talent? What's the craziest way you've found a new employee or been hired yourself? Where do you see the future of hiring going? Send me a note and let me know.

Leave a Comment
* Required field

Scroll To Top