Events Upcoming
New Members
Date and Time
Wednesday May 7, 2025
7:30 AM - 9:30 AM CDT
May 7, 2025
7:30am - Registration, Networking & Light Refreshments
8:00am-9:15am - Welcome and Keynote Speaker
9:15am-9:30am - Networking
Location
Hope Church
3000 Lenhart Road
Springfield, IL 62711
Fees/Admission
Free for CILCSA Members and open to guests wishing to learn more about CILCSA
Register here: https://www.cilcsa.org/event-details/be-iconic-or-be-gone
Website
Contact Information
Amy Beadle
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Description
BE! ICONIC or BE! GONE
What do brands like Starbucks, The Beatles and Al’s Breakfast have in common?
They all have successfully achieved iconic status. Iconic brands have a purpose beyond money and provide a brand experience that stands out from the crowd . Any company, regardless of size and location, can achieve iconic status. Create competitive advantage by leveraging the four components of The ICONIC FrameworkTM.
During this session, attendees will not only be introduced to strategies and tactics that can help transition companies into iconic status, but also address the criticality of employee engagement and customer experience in building a brand that stands the test of time.
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